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Social Media, and Facebook specifically, has changed how you can promote your business, access new customers and engage with customers. In fact, a Facebook Page for your enterprise is an excellent method to increase understanding of your company and connect with your clients and initiate conversations and make relationships.

But what if your Facebook business page doesn’t have many ‘likes’ despite promoting it to all your mates?

There are two options yet most business people know about only one.

Your first choice is to spend your time and energy into Facebook by posting on your own Page, posting in Groups, posting on other business’s Facebook Pages and commenting on other business’s posts and your pals ‘Wall’. You are able to ‘tag’ other business’s Pages along with a host of other time-consuming activities to boost your number of ‘likers’.

Social Networking is actually TIME vs MONEY. In the event you just have time then you’ll need to spend the five or so hours a week doing the suggestions above activities and hope it brings about an increase in your quantity of Likers (aka ‘Fans’) on the Facebook Page.

In case you have MONEY but very little time then you’ll love this particular article as we’ll be discussing the significance of running Facebook PPC (Pay Per Click) ads to promote your Facebook Page to increase your number of Likers.

The best part of Facebook Ads is that you simply only get charged when someone actually ‘clicks’ on the ad. You set the ad on Facebook at no cost and just when someone clicks on your ad will you be charged. The sum you pay ‘per click’ is founded on numerous factors including how specific your ad targets a particular demographic along with the category your Facebook Page shows up within (e.g. ‘Local Business’).

You can set a day-to-day budget of as low as five dollars to ensure you limit your invest in advertising to suit your budget.

Exactly what are Facebook Ads? You’ve no doubt seen those ads running on the side of numerous Facebook pages, suggesting that you ‘like’ a specific product or site, and suggesting how many of your pals like the same. These are Facebook ads and they are generally the real key to promoting your small business and encouraging more people to like your page. Facebook ads permit you to advertise your business to more people than ever before and best of all, it is possible to set your own budget and timeframe to create the ads be right for you.

Why would you use Facebook Ads? One of the most popular advantages of using Facebook ads in your social media marketing is that you can to promote your company to some large population group for considerably less than you would probably if you decide to launch a campaign through another type of media like print, radio or TV. For less than $100 you could make an advert campaign that specifically targets the country, city, gender and age range of the target market. Your ads can be set to run so long as you prefer and also have the possibility to reach thousands and thousands of men and women.

How can it work for you? Like all marketing campaigns, you need to have a plan before you start. Facebook ads serve two primary purposes in terms of promoting your Facebook Page.

1. Develop your quantity of ‘Likers’

2. Promote a certain product/service or offer to produce leads and/or sales.

In the following paragraphs we’re mainly concerned with building your number of ‘likers’.

One of the greatest highlights of a Facebook ad is definitely the control you may have over it. You are able to set the parameters to focus on your prospects and clients and may also set your ad to concentrate on friends of fans, existing fans or those who aren’t already fans of your own Page. Based on the nature of the campaign determines which of these settings you’ll select through the setup of the ad itself.

Using Facebook ads to target a whole new marketplace is a great way to test the waters, especially should you be looking to break in to a new market. Setting your ad for any new city, region, state or country and tracking the number of ‘likes’ you obtain loiinv along with other valuable statistics may help you determine if your campaign works well based on your initial plan.

Like other types of marketing, Facebook has the possible ways to increase your business and reach customers directly and affordably. Due to the ability of social media marketing to advertise your small business whilst keeping you in touch with your customers and clients, it makes sense to utilise it as much as possible. Should you be looking to market your company and increase the quantity of ‘likes’ on the business’ Facebook page, then this Facebook ad campaign could be the answer to suit your needs.