The pursuit of online information has grown to be an increasingly dynamic and competitive marketplace during the past 3 years. Global heavyweights like http://www.google.com, http://www.yahoo.com, and http://www.msn.com are backed by massive resources, making it nearly impossible for new companies to even attempt to compete. It would seem for new start directories it is nearly impossible to aim for the “catch all” approach, since there are simply bigger companies available with larger budgets – who are going to dominate the market for many years. However, you may still find a number of revolutionary directories evolving which are capable of surviving within this ultra-competitive landscape. The key to this survival is without a doubt focusing upon a niche and ensuring your web site stands out from others.
When doing a web search, users hold the choice between search engines and directories. Directories are generally categorised by webmasters or a small group of subject experts – such as the directory http://dmoz.com. When you use this type of directory, an individual has got the choice to either key in a word to facilitate searching from the Yellow Pages Alternatives, or they can choose a subject heading, for example “travel”. After simply clicking this category, users are up against lists of several subtopics such as “hotels” which would then be further divided into geographic regions, then your individual hotel names.
In contrast, a search engine uses automated programs called robots or spiders to search through its database of websites. The user types a query right into a provided dialog box as a keyword, or string of keywords. The search engine then uses the robots to follow along with links and indexes of various websites in order to form an organised set of results in the user’s browser. The world’s most popular search engine, Google, currently features a database of 8,058,044,651 web pages.
Using this colossal searching power, it is actually amazing that any directories are designed for surviving against the heavyweight search engines like google. The solution is perhaps to avoid trying to compete in the first place. For instance, if a local directory run by people familiar with a location is marketed properly, it can provide a genuine service for users, as one in the main problems individuals have with search engines like google will be the difficulty in locating local services relevant to them.
Usually this challenge stems from a lack of comprehension of the way you use search engines like google correctly. Nearly all surfers searching the internet for products/services will expect to find a local supplier by simply typing a generalised term, and after that cannot understand why they are confronted with 300,000 results – many of which are located in an international country. This is when a regional directory will offer more relevant results, minus the searching knowledge needed to make best utilization of the larger directories, and hopefully provide the information anyone was looking for. Instead of conducting a basic search, users are guided in depth from the categories.
One new directory which can be taking a very innovative method of the market place is the-best-of.com ( http://www.thebestof.co.uk/ ) which promotes itself as a “UK directory run by local people for local people”. The idea is the fact individual people will manage a geographical area that they can know well and offer users making use of their “local knowledge” on local business owners and services. Although still in its early stages, this is an illustration of a directory which has found a distinct segment with regards to the service it offers and isn’t trying to tackle the big global players – a method which has destroyed many directories before they may have even started.
It really is perhaps due to this market gap that Google recently launched the beta version of “Google Local”. Google Local’s outcomes are a mix of using business-directory information from third-party providers and integrating it with details about individual businesses from Google’s existing database of website information.
When using this new service, users type the product they are trying to find and their geographic location. Effects are then displayed in three columns, including company name, address, and URL (if relevant). Simply clicking on djtppc hyperlink to a company name displays a company reference page with information regarding the company, a roadmap, some control to obtain driving directions, and Web pages related to the business found in Google’s main index. The brand new service also offers a college degree of personalisation, allowing users to specify a property location, which can be stored on the cookie set by Google.
Overall, it seems that the ways and means we search for information on the internet is defined to continuously evolve within the coming years. This landscape is practically certainly likely to be covered with the big players such as Google and Yahoo. However, it really is clear that so long as you possess a quality, comprehensive directory that doesn’t cast its net too wide then its possible to survive and even compete in this dynamic marketplace.